As one of the first personal injury law firms to advertise 30 years ago, this client is used to breaking new ground. But their marketing had gone flat and call volume had decreased in recent years. They turned to us to turn up the volume.
We took a decidedly different approach to their advertising, using humor and strong emotion to paint unforgettable vignettes of injury victims (and would-be injury victims too). In the process, we re-wrote the rules for attorney advertising, with TV and Transit ads that that not only got the phones ringing, but vastly increased the awareness of the Trolman, Glaser & Lichtman brand.
Our work has kept TGL at the forefront of their category by generating buzz and increasing client leads by 25%, while simultaneously decreasing their media spend by 20% -- in other words they generated far more leads for far less money. The NY Times wrote a glowing review of our campaign as well, stating that our approach was one that other law firms should follow. The American Bar Association (ABA) awarded us their Golden Gavel award for best small law firm commercial.