THE CHALLENGE

To introduce a new weight loss program to the world in a highly competitive weight loss arena. Being outspent by competition 50x. The goal was to educate consumers why medical weight loss is a better solution.

THE SOLUTION

Multi-platform communications targeting two separate audiences: consumers as well as physicians. LTG developed a unique brand that clearly communicates CMWL’s USP, utilizing multiple websites, online and offline advertising, newsletters, e-blasts and social networking as well as creating and designing all of CMWL’s food packaging.

THE RESULTS

Grew the network from 1 center to >400 centers nationwide. Revenue increased 10-fold within a 4 year period.

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