The leading spine hospital in the New York area, renowned among local residents and sought-after by area doctors for their holistic approach to spine problems. NYSI always looks to solve problems through alternative means first, offering physical therapy, physiatry, acupuncture and even pain management psychology to those suffering from spine disorders. In the event that surgery is required, NYSI's founder, Dr. Alex de Maura, has a legendary reputation for being able to handle the most complex cases.
NYSI offers leading edge solutions to spine problems, but their image did not reflect their expertise. We recommended and executed a complete brand overhaul: a new tagline, changing their overall look, feel, personality, website and advertising campaign. It took months to develop. Working in close partnership with the outstanding team at NYSI we produced work we were all extremely proud of.
The campaign launched in April of 2016 and as of this writing (July 2016) the results are extremely encouraging. Web traffic is up, new patient inquires are up, and the future looks bright as NYSI prepares to expand throughout the Tri-state area.